Consumer Confidence Increases with Immersive Experiences
2020 has shifted how consumers shop and the need for online shopping has skyrocketed. As people are engaging more online for their purchases they are concerned with how things look, fit, and feel. Without physically holding or trying on the product consumers search for more ways to gain greater confidence before making their purchase.
1 in 3 consumers shop online daily and 1 in 5 shop online multiple times a day.
Retailers and brands today need to engage with customers in innovative ways to increase purchase confidence. 3D & AR experiences become necessary as they look to make their products come to life for their customers. Find out what makes 3D & AR so compelling in our comprehensive consumer survey report.