By enabling 3D and AR, Mystery Ranch is growing their market share, their global brand, and their bottom line. 


For more than 20 years, Mystery Ranch has manufactured hand-built, high-quality, user-specific designs that use the best materials available. Their designs are specifically made with the military, wildland firefighters, backpacking, backcountry hunting, and alpinism in mind. 

They knew they needed to add images of their packs on actual people to their eCommerce site, they didn’t stop there. They wanted to show the tiniest details on their packs. The thread and stitching would need to be shown close up so buyers could inspect the items before purchasing...

The issue then was how to allow customers to see all the details on a static image. It was also important for their prospective buyers to see the size and fit of the pack itself for use in their chosen environments. Just placing measurements on the product pages wasn’t enough...


In 2020 users who engaged with the Vertebrae 3D & AR experiences spent about $100K more from just February to September than those who did not engage...