Augmented reality inspires purchasing confidence in DFS shoppers. 


DFS, a UK-based furniture giant, has been in business for 5 decades and has grown through the years from a small, family-run business into the largest sofa manufacturer and retailer in Britain. Nearly 100% of their retail business is conducted in the United Kingdom and they have their own manufacturing unit where they make their sofas by hand. Today, DFS has well over 100 stores along with a strong digital presence and a rapidly growing top-ranked eCommerce site.

They realized early on that the majority of their customers - 80% - were using the ROBO method: research online, buy offline. For a furniture retailer, the showroom will always play an important role in the customer journey, as the majority of customers want to do a ‘sit test’ on their shortlist of sofas to ensure maximum comfort and quality. However, DFS recognised that they can better help customers answer common questions in the inspiration and research stages: 1) what will this look like in my home? 2) will it match my style? and 3) will it actually fit in my space? They wanted to offer customers the best and most convenient tools to easily answer these questions, without requiring multiple trips back and forth between the store and home. Shopping was a multi-step process...

...When DFS launched on Boxing Day 2019, they had the largest web-based AR rollout in the world - 7,225 products could be viewed, zoomed-in, spun around at 360-degrees, and visualized in the customer’s home. DFS has seen 4 times more incremental revenue generated per month than originally forecasted on products with 3D and AR enabled...