David’s Bridal accelerates digital transformation with 3D & AR commerce 


For 70 years, David’s Bridal has dressed customers for their wedding day and other special occasions. Guided by the principle that everyone deserves to have the attire of their dreams, the brand combines a best-in-class online experience with the convenience and service of one-stop shopping for the entire wedding party - and beyond - in more than 300 stores across the US, Canada, Mexico and the UK.

When COVID-19 forced the shutdown of all David's Bridal stores for the first time in the brand's 70-year history, the company seized the opportunity to pioneer web-based 3D & AR capabilities to engage and excite shoppers at home.

Recognizing that in-store appointments are the backbone of its business, David’s Bridal was also eager to provide an immersive and interactive experience that outlasted the pandemic.  The brand understood that a successful strategy would not only bring each dress to life at home during pandemic restrictions but remain a valuable, long-term solution to help shoppers confidently pick out the dresses they couldn’t wait to try on in the store.

David’s Bridal partnered with Vertebrae to launch the bridal industry’s first 3D & AR experiences, bringing virtual bridal gowns and bridesmaids dresses directly into customers' homes. Implemented on the Axis platform, the immersive and engaging experience provides instant access to high-quality 3D & AR visualizations of best selling dresses directly from product pages without requiring customers to download a separate app.

Customer reaction has been immediate and positive. Within 3 months, David’s Bridal saw a 100% lift in booking an appointment for shoppers who used 3D & AR...